A new report from Bloomberg just dropped giving us Mark Gurman’s expectations for next month’s iPhone announcement.
I should preface by saying that literally nothing in this Bloomberg report is “news”, per se — but it is from Mark Gurman, so there’s that.
Gurman’s article highlights camera upgrades coming to the next iPhone, like an upcoming Portrait mode for video:
Apple first added Portrait mode to the iPhone 7 Plus in 2016, and it quickly become a fan favorite. The feature can put a person in sharp focus while blurring the background in what is known as a bokeh effect. For the new iPhones, Apple plans to add this same technique to video with a feature internally dubbed Cinematic Video. Like with still photos, the iPhone’s depth sensor will create the effect and allow users to change the amount of blur after recording.– Mark Gurman
Mark’s report says that Apple will be giving users the ability to record higher quality videos, overall, with new ProRes support on iPhone 13, though that may stay as an exclusive only for the “Pro” models.
This backs up something previously reported by Max Weinbach in July, when he claimed that Portrait mode would be coming to videos. Click here to read that.
As for photos, if the Bloomberg report holds true, we can expect to see a new filters system implemented that will change the way filters are applied to photos, with the ability for the filters to be applied to objects and people, rather than the entire photo:
Users will be able to choose from several styles to apply to their photos, including one for showing colors at either a warmer or cooler temperature while keeping whites neutral. Another option will add a more dramatic look with deeper shadows and more contrast, and the company is planning a more balanced style for showing shadows and true-to-life colors with a brighter appearance.– Mark Gurman
I mean, other than those few details, Gurman just reiterated a lot of what we already know.
- Smaller notch
- 120Hz refresh rate or “ProMotion” displays
- A15 chip (shock)
Though it’s nothing shocking or new, the fact that it’s coming from Bloomberg and Mark Gurman all but confirms the rumors we’ve been seeing floating around all year.